THE CURACHA LIFE

  Eastern Communications, the Philippines’ pioneering telecommunications and ICT solutions provider, further expands its footprint in Southern Mindanao with the official launch of its services in General Santos City. The milestone was celebrated through its signature Via Eastern event held at the Grand Summit Hotel on August 12, 2025, marking a new chapter of growth for the country’s “Tuna Capital” and most populous city in the Soccsksargen region. "This partnership opens new doors for our businesses, government, and communities, allowing us to connect better, work smarter, and innovate faster. We look forward to collaborating with Eastern Communications in building a more inclusive, progressive and future-ready GenSan", said General Santos City Councilor Michael Pacquiao. General Santos or GenSan is poised for rapid development, ranking 15th nationwide and 3rd among highly urbanized cities in Mindanao in the 2024 Cities and Municipalities Competitiveness Index (CMCI). CMCI i...

18 August 2025, Bacolod City, Philippines– Coca-Cola Philippines has launched Lift, its newest invigorating drink powered with Vitamin B3, Zinc, and Caffeine to energize today's generation of go-getters. With its vibrant citrus taste and empowering call to Go Lift Mode, the new drink, now available in Western Visayas, is designed to inspire consumers to break from routine and embrace life with boldness. To celebrate the launch, Coca-Cola Philippines held a high-energy event “UNDO THE USUAL, LIFT MODE NA ‘YAN: Epic Unveiling” at the Bacolod City New Government Center (NGC) on August 9, 2025. The celebration marked Lift’s arrival and kicked off the brand’s mission to energize communities across Western Visayas. As Coca-Cola Philippines continues its mission to Refresh the World and Make a Difference, Lift serves as a vibrant call to action for consumers to break from routine and embrace their boldest, most energized selves. The brand invites everyone to Go Lift Mode and show up with ...

Five flagship brands from food and beverage firm  Universal Robina Corp . (URC) have landed in an exclusive list of products consistently chosen by millions of Filipino households.  Great Taste, C2, Piattos, Nissin and Payless were all among the most chosen FMCG brands in the Philippines according to the 2025 Brand FootprintReport of global consulting firm Worldpanel by Numerator.  “ The results of this study show that our brands continue to earn the trust and loyalty of Filipino consumers, ” said URC Chief Marketing Officer Karen Ong. “We’re proud that our products remain staples in homes across the country,” she added. The Brand Footprint report is Worldpanel’s annual ranking of the most chosen FMCG brands worldwide. It uses a metric called “consumer reach points” (CRP) to measure a brand’s strength based on how many shoppers are buying the brand and how often. It essentially shows which brands are winning at the point of purchase.  One CRP represents a single inst...